Kawaii Killer censored by Apple


Today’s a bad day for Tabemasu Games: Our first and only game, Kawaii Killer, just got removed from the AppStore less than a week after its release.

The reasons stated to me by mail and phone are that “The app concept is not appropriate for the App Store in its current state” and “Killing adorable animals does not meet the AppStore guidelines“, even though the game was approved two months ago, they said that “it should have never been approved in the first place“.

We even had been featured by Apple, meaning we were on the front page for the “Games” page, and we sold more than 1000 units, which was really satisfying for the first game from a totally unknown studio such as ours.

When you work with Apple, if you have an sensitive app, you have to count on to get approved. More atrocious apps than Kawaii Killer have been on the app store, with more blood or realistic violence. Blend the Boss by Joe Cartoon is a good example. In this game, you have to put your boss in a Blender, pure gratuitous violence. BloodyXmax or Draw Slasher do have a lot of blood too, but they’re killing bad guys and zombies. And don’t panic, GTA San Andreas, Ultimate Mortal Kombat 3 and Call of Duty: Black Ops Zombies are still available on the AppStore!

We were just reviewed by the wrong guy I guess.

Kawaii Killer is still available on Android smartphones and tablets on Google Play (with a demo) and on the Humble Store

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  1. Nils-Ottar G.G
    Posted July 21, 2014 at 10:34 am | Permalink

    The fact that apple censored Kawaii Killer for “not meeting appstore guidelines”, is ridiculous! I recently purchased it and have had great fun with the game itself, but also with the eye-catching graphics and catchy in-game music. I hope apple would be able to reconsider removing the game, this is something the apple users should be able to enjoy as well!

    i’ll keep playing my version, i hope your game and app developing continues to go well – don’t take no for an answer and leave it at that. good luck and thanks for a fun game guys ;)

    regards – NOGG

  2. Nelson
    Posted January 19, 2015 at 7:36 pm | Permalink

    Love this game!

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